Challenge
LearnEasy provides Excel training courses for businesses across Sweden and Norway, offering localized training in Swedish, Norwegian, and English. Despite having high-quality training programs, the company struggled to achieve strong visibility in both traditional search engines and AI-powered search platforms. They wanted to increase organic acquisition and become the preferred Excel training provider for businesses in the Nordic market.
Solution
We implemented a comprehensive AI Search Optimization and SEO strategy focused on:
- Building topical authority around Excel training, corporate upskilling, and business productivity.
- Creating localized content tailored for Swedish and Norwegian audiences.
- Optimizing website structure, internal linking, and technical SEO.
- Improving user experience and content discoverability.
- Developing AI-friendly content designed for visibility across ChatGPT, Google AI Overviews, Perplexity, and other LLM-driven search experiences.
- Publishing high-intent commercial and informational content targeting decision-makers seeking Excel training solutions.
Results
- Achieved #1 visibility for high-intent searches such as "Best Excel Training Platform 2026" in Sweden.
- Secured citations and rankings across AI search platforms including ChatGPT and other LLM-powered search engines.
- Increased organic impressions significantly over a six-month period.
- Improved average keyword rankings, bringing the website onto the first page for a growing number of target queries.
- Established strong visibility across business-relevant searches in Sweden and Norway.
- Generated qualified organic traffic from companies actively looking for Excel training and workforce development programs.
- Built a library of localized content that continues to drive organic visibility and AI citations.
ROI
- Achieved first-page visibility for high-intent Excel training and corporate upskilling keywords across Sweden and Norway.
- Increased organic impressions and qualified business traffic within six months.
- Secured rankings and citations across Google, ChatGPT, and other AI search platforms, creating a diversified acquisition channel.
- Built a content-driven sales pipeline targeting companies actively searching for Excel and workforce training solutions.
- Reduced reliance on paid acquisition and outbound prospecting.
- Created an estimated $150,000–$300,000+ annual sales pipeline opportunity through organic and AI search visibility.
- Generated a growing stream of qualified inbound leads from HR teams, L&D managers, training coordinators, and business decision-makers.
- Established a long-term growth asset through evergreen content that continues to generate traffic, leads, and AI citations over time.
